WiZ unveils new smart lamps, ceiling lights, and a smart plug


WiZ, Signify’s other smart lighting brand (Signify also owns Philips Hue) is showing off new and improved Wi-Fi-connected smart lights, lamps, and plugs at the IFA electronics tradeshow this week, including a revamped, touch-sensitive table lamp, a power-monitoring smart plug, and a series of new ceiling lights and spotlights.

Specifically, WiZ is debuting a redesigned version of its Hero table lamp, along with a new, decorative Squire lamp that takes design cues from the Philips Hue’s Iris lamp. Also on tap are a pair of new, slim ceiling lamps, an adjustable spotlight, a frosted-glass A60 bulb, and an upgraded smart plug with an integrated power meter.

Hero and Squire table lamps

Slated to arrive this month, the Hero is a revamp of WiZ’s earlier, identically named smart lamp. Cylindrical, short, and squat, the Hero can sit on a tabletop or a counter and glow with either a tunable white light or in up to 16 million colors.

wiz connected hero lifestyle WiZ Connected

You can double-tap the WiZ Hero smart lamp to turn it on or off.

The new version of the Hero jettisons a narrow silver band that separates the lit portion of the lamp from the base on the previous version. Also new is the ability to double-tap the lamp to turn it on and off.

As with WiZ’s other lights (including the other new ones in today’s announcement), the Hero connects directly to your Wi-Fi network, and you can control it with Alexa and Google Assistant voice commands, as well as Siri shortcuts. (WiZ’s lights don’t support HomeKit, so they can’t be controlled with Siri voice commands.)

Next up is a new table lamp for WiZ: the Squire, a decorative lamp that bears a passing resemblance—both in terms of form and function—to the Iris from Philips Hue.

wiz connected squire on counter WiZ Connected

The WiZ Squire has a slanted top that splashes light onto a nearby wall, along with an illuminated base.

The Squire has a slanted, glowing top that splashes tunable white or color light onto a nearby wall, while its base is also illuminated.

Same as the Hero, the Squire comes with a variety of lighting modes, with the top light and the illuminated base glowing at different steps during dynamic light shows. During static light modes, the Squire’s top and base always shine in the same color.


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