HBO Max just introduced its lower-priced commercial-supported subscription plan, while Paramount+ recently relaunched its ad-supported plan at an even lower price point. But don’t hold your breath for Disney+ to follow suit, at least not in the immediate future.
According to The Verge, Disney CEO Bob Chapek remarked on Tuesday at the Credit Suisse 23rd Annual Communications Conference that an ad-supported version of Disney+ isn’t currently in the works, though he didn’t completely discount the concept.
“We’re continuously re-evaluating how we go to market around the world,” Chapek said at the conference, “but we don’t have any plans to do that right now.” “Right now, we’re satisfied with the models we have.”
The price plan for Disney+ appears to be working quite nicely. In May, the streaming service announced that it had surpassed 100 million subscribers, an impressive result considering the service only debuted a year and a half earlier.
Following a one-dollar price increase in March, the lone Disney+ membership tier now costs $8 per month.
When compared to HBO Max and Paramount+, two competing services that recently launched new ad-supported packages, this is a good deal.
HBO Max, which costs $15 per month for commercial-free streaming, introduced a $10-per-month “With Ads” tier in June, albeit even that new, ad-supported tier is more expensive than Disney+’s commercial-free option.
Meanwhile, Paramount+ has replaced its old $6-per-month ad-supported plan with a new $5-per-month Essentials tier, which is essentially the same plan but without access to local CBS station live streams. Paramount+ charges $10 per month for commercial-free streaming.
With a single, no-ads tier costing only $8 per month, it’s easy to see why Disney isn’t concerned about launching a less expensive, ad-supported version of its hugely successful streaming service. Disney adds to its Disney+ revenue stream by charging $30 Premier Access fees for early access to its tentpole films, the most recent of which being Cruella de Vil.
Disney+ is easy to sneak into one’s monthly budget by not breaking that $10-a-month threshold, and given its arsenal of Marvel, Star Wars, and Pixar movies, the streamer has become as much of a vital utility in our household as Netflix. It’s possible that an ad-supported Disney+ will launch someday—hey, anything’s possible—but it’s unlikely to happen anytime soon.